TalentWrite

Brand creation / Branding / Identity / Website design

The language of talent

 

Talentwrite is a London based copywriting and content agency.

 

We worked with Luca, the founder, from the off just as his vision for an agency that specialised in copywriting and content for the skills and recruitment sector was starting to germinate in his mind. We started by collaborated on naming the agency. We have found that getting involved at idea stage is very beneficial for our clients as they don’t have to go through the arduous process of too much trial and error with their strategy and brand positioning. We can accelerate their thinking and turn it into something very special, very efficiently.

 

 

By working closely with Luca, we could start to see his desire for the agency he was about to launch, to be experimental, future facing and bold.

 

So we started researching the area of writing and found that through the centuries, experimental writers have tried to invent punctuation marks of their own in order to emphasise certain aspects of their writing to get their message heard. We found this utterly fascinating and decided to use some of these in the work. 

 

They make for really graphic and eye-catching icons that we deployed throughout the branding collateral and website.