Stonewall / #NoBystanders
// TV / press / online
Having successfully sought legal equality for all lesbian, gay, bisexual and transexual people in the UK, Stonewall have now turned their considerable campaigning and lobbying ability to a wider community, all of us.
Their aim: To put an end to bullying and discrimination of all kinds, starting in the playground. This campaign trended on Twitter and received over 200,000 tweets from the likes of Ricky Gervais, Stephen Fry, David Walliams.
HEAR IT. STOP IT.
A strong call to action was needed to underpin the the anti-bullying stance. The power of the words combined with a powerful visual device ran through all comms, from pledges to posters.
The pledge was signed and shared by everyone from Policemen to pop stars.