A growth partnership
// Brand positioning / Messaging / Branding / Identity / Website design / Website build
Pangea is a Swiss start-up based in Geneva who’s aim is to become the best of the best sales professionals. They can deploy anywhere in the world and integrate seamlessly into organisations to deliver real business growth.
We worked very closely with Mark & Rita, the founders, to help them define what this meant and how we could start to articulate it in an impactful and meaningful way.
Their audience is CEO’s who run, and VC’s who represent, companies that have growth ambition in markets, sectors or countries that they cannot currently deliver.
We wanted to create a strong brand that could easily stand the test of time and embody the core proposition that we defined together: Growth Unleashed. The logotype reflects this, each letterform increases in boldness.
We chose to base this on the Helvetica Neue font as we felt it evoked the Swiss roots of the company and because of it’s legendary versatility as a font. We think it proves something that we’ve always believed about typography in that it’s as much about what you do with a font as the font choice itself.
Transparency and accountability is core to Pangea’s offering. We curated an image library and colour palette that reflected this. Open skies, light graduations, fresh calming colours all came together when we designed the website, Powerpoint presentation, letterhead and business cards.
1 year in, Pangea are going from strength to strength with their new Geneva office up and running and their eyes fixed firmly on the future. We hope to continue to support them on that journey.
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We created an image library that reflects Pangea's dedication to openness, transparency and ambition
A single responsive page announcing Pangea's mission, vision and capabilities - Built in Wordpress
Subtle light to dark gradient represents Pangea's core growth proposition