Unicef / Dulux
Ideation / Web design / Web build
Unicef lead the charge for raising funds for those less fortunate. But there is always more that can be done and connecting the charity with a new generation of supporters is an important goal.
Which lead to the creation of OWN A COLOUR. A fundraising initiative in collaboration with Dulux.
With over 16+ million colours available to be selected online, each and every single one was made available to purchase and named for a minimum donation of £1 with all funds going to Unicef.
In under 24 hours OWN A COLOUR was trending worldwide, without a single penny spent on paid PR and many thousands of pounds were raised for Unicef.