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Mayor of London

London is Open

// Identity

 

London Mayor Sadiq Khan launched the #Londonisopen initiative in the wake of the Brexit vote. Creative agencies and individuals were invited to submit designs.

This typographic logo device celebrates the diverse language and cultures welcomed and embraced throughout London.


 

We created a celebration of typographic inclusivity, that is complex, yet entirely legible.

It was a chosen finalist and featured in an exhibition at City Hall during Open House.

 
 
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Taking inspiration from global letterforms and shapes, the logo type could be used across all mforms of media, big or small.

 
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