Poster / press / Art Direction

No passport required.

 

Just as the phrase 'going on a staycation' was being coined, and the age of austerity was in its infancy, we spotted an opportunity to re-brand England as a hot new holiday destination.

This was a co-branded poster campaign in collaboration with lastminute.com that tried to re-evoke the past glory of holidaying in England by mimicking travel postcards and posters of yesteryear.