Enjoy England_header.png
 
 

Visit England

Enjoy every minute.

// Poster / press /

 

People have 8 bank Holidays, 104 weekend days, 233 evenings and 174 hours of lunch breaks on top of their usual ‘holidays’, to enjoy England. So don’t just show England, reframing it as a great way to spend your time, however long you have - and do so in a visually stunning manner.


 

All breaks were up over 9% on the previous year despite terrible predictions, the best August for years, website traffic up, and for the first time ever ‘enjoyEngland’ is their highest ranked search term.

 
 
 
 
 
S2419_COI_EnjEng_Beacch_48.jpg
 
 
 
S2430_COI_EnjEng_48shtXtrk_York.jpg
 
 
 
 
 
 
S2430_COI_EnjEng_48sht_New_FIN.jpg
 
 
temenos grey backdrop_light.png

 

 
beach_banner.png
 
 

Poster / press / Art Direction

No passport required.

 

Just as the phrase 'going on a staycation' was being coined, and the age of austerity was in its infancy, we spotted an opportunity to re-brand England as a hot new holiday destination.

This was a co-branded poster campaign in collaboration with lastminute.com that tried to re-evoke the past glory of holidaying in England by mimicking travel postcards and posters of yesteryear.

 
 
temenos grey backdrop_light.png
 
 
EE_48 sheet_Beach_only.jpg
 

ILLUSTRATION & TYPOGRAPHY
We collaborated with UK design studio I LOVE DUST to create the illustrations

 
 
 
EE_48 sheet_country_only.jpg
 
EE_Yellow_poster_insitu.jpg
 
 
EE_48 sheet_city_only.jpg
 

 

dark_grey.png
 
 
 
 

 

dark_grey.png