Launching new series of C.S.I.
Advertising / Print / Copywriting / Graphic Design
Channel 5 were due to launch the new series of Crime Scene Investigation.
They wanted to us to create something impactful that didn’t feel anything like traditional advertising.
We fully immersed ourselves in the world of forensics and even spent a few days at Thames Valley University’s forensic unit learning all about the latest techniques. We gathered as much
information and visual reference as we could and began work on constructing the visual identity and ads.
What emerged surprised us. It felt completely anti-advertising and retained the visual authenticity we wanted to achieve. Each ad starts to tell the story of a particular case and how ingenious forensic techniques led to catching the perpetrators.