The vital field trip.
A field trip to Thames Valley university's forensic department provided us with all the inspiration we could have hoped for. We based the visual identity and art direction on everything we saw, creating a collage from found items and images we were allowed to use. The stories that ended up being the copy for the ads were based on real cases as told to us by the forensic scientists we met.
Only black and yellow.
We based the colour palette from the yellow and black tape most commonly used to cordon off a crime scene.